We Know People, feat. Oana Pellea

Advertising, Video

The Challenge: to create the first campaign for Edurom, the top recruitment and training company in Moldova and to celebrate their 20 years anniversary.

The Idea: Edurom’s mission is to discover the potential of every person that interacts with. Even more, to understand the human being. It is a never ending journey, but very similar to the mission of an actor. That’s why, we asked Oana Pellea, one of the greatest Romanian actors, to describe what it takes to really discover a character.

The Results: a new market positioning for Edurom and a new statement, “We know people.”