The Challenge: to create a campaign for the National Theatre Days, with a bold message targeted at a younger audience, with limited resources.
The Winning Idea: “Only better”. The modern forms of entertainment are very attractive and engaging. But we realised that the theatre has it all, and on a much deeper level: nft’s, podcast, social media, influencers.
The Results: sold out theatre plays, +1 000 000 social media organic views and a fresh image for the National Theatre of Iasi.